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Privacy Policy

Maserati Of Alberta

Your privacy is important to Maserati Of Alberta. (referred to as “we” or “us” in this policy) and the purpose of this policy is to tell you what personal information we collect about you, how we use it, whether we disclose it to anybody else, how long we keep it, and how you can request access to your personal information or obtain more information about Maserati Of Alberta’s privacy policies.

Personal Information:

Personal information means any information about you except your name, business title, business address, business e-mail address, business telephone number, or business facsimile number. It also does not include your home address and telephone number if these are published in a telephone or other directory.


We are responsible for the personal information under our control and we have designated our Marketing Manager who is responsible for our compliance with this policy and with privacy legislation. If you wish to contact our Marketing Manager, you can do one of the following:

What Personal Information do we Collect?

When you purchase, finance or lease a vehicle from us, or when you have us service or repair a vehicle or purchase or lease other products or services from or through us or if you participate in one of our surveys, contests or promotions, or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following personal information:

Provision of your Social Insurance Number is optional. However, you should be aware that most Credit Reporting Agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.

The Security of your Personal Information is Important to Us:

Your personal information is used by us only for the purposes identified below and access to your personal information is limited to those employees of Maserati Of Alberta who need to have access to it.

How do we use your Personal Information?

Your personal information may be used by us to provide products and services to you such as: to obtain a licence for your vehicle, to obtain a credit report if you are financing or leasing your vehicle, to obtain appropriate financing of your vehicle for you, to provide you with a reminder that your vehicle requires servicing and to provide you with updates and information regarding products and services which we think will be of interest to you.

Sometimes we have to Share your Personal Information with Others:

We do not sell your personal information to third parties. We may share some or all of your personal information with third parties such as the manufacturer of your vehicle and its related companies, the providers of products or services relating to your vehicle, credit reporting agencies, financial institutions or finance companies, your insurance agent or company and companies which provide or insure warranties relating to your vehicle. We may also disclose your personal information where we are required or permitted by law to do so.

How Long do we keep your Personal Information

We retain your personal information as long as we believe that you are still the owner of the vehicle. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place. If the information relates to the service or repair of your vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. If there are legal requirements relating to the period of time which we must retain your personal information, we comply with those requirements.

What can you do if you want to limit the use of your Personal Information?

Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing or lease of your vehicle or to provide service to your vehicle and we cannot do this without that personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle, to provide products and services related to the vehicle, assist you in arrangements for financing or leasing or to provide servicing to your vehicle. If you do not want us to use or disclose your personal information in a particular way, please contact our Marketing Manager as described above and we will be pleased to discuss with you how we can limit collection, use or disclosure of your personal information. If you do not want to receive marketing materials from Maserati or for more information on its privacy policy, please contact us.

You can Request Access to Your Personal Information:

You have a right to access the personal information which we have about you and to request that personal information which you believe to be inaccurate be corrected. If you wish to access your personal information you should contact our Marketing Manager who will be pleased to assist you.

Questions? Concerns?

If you have any questions or concerns about this Privacy Policy or about the collection, use and disclosure of your personal information by Maserati Of Alberta please contact our Marketing Manager as set out at the beginning of this policy and we will try to address your concerns.

Maserati Of Alberta is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Maserati Of Alberta Web site and governs data collection and usage. By using the Maserati Of Alberta website, you consent to the data practices described in this statement.

Collection of your Personal Information:

Maserati Of Alberta collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Maserati Of Alberta also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by Maserati Of Alberta. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Maserati Of Alberta for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Maserati Of Alberta Web site.

Maserati Of Alberta encourages you to review the privacy statements of Web sites you choose to link to from Maserati Of Alberta so that you can understand how those Web sites collect, use and share your information. Maserati Of Alberta is not responsible for the privacy statements or other content on Web sites outside of the Maserati Of Alberta and Maserati Of Alberta family of Web sites.

Use of your Personal Information:

Maserati Of Alberta collects and uses your personal information to operate the Maserati Of Alberta Web site and deliver the services you have requested. Maserati Of Alberta also uses your personally identifiable information to inform you of other products or services available from Maserati Of Alberta and its affiliates. Maserati Of Alberta may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Maserati Of Alberta does not sell, rent or lease its customer lists to third parties. Maserati Of Alberta may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Maserati Of Alberta may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Maserati Of Alberta, and they are required to maintain the confidentiality of your information.

Maserati Of Alberta does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Maserati Of Alberta keeps track of the Web sites and pages our customers visit within Maserati Of Alberta, in order to determine what Maserati Of Alberta services are the most popular. This data is used to deliver customized content and advertising within Maserati Of Alberta to customers whose behaviour indicates that they are interested in a particular subject area.

Maserati Of Alberta Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Maserati Of Alberta or the site; (b) protect and defend the rights or property of Maserati Of Alberta; and, (c) act under exigent circumstances to protect the personal safety of users of Maserati Of Alberta, or the public.

Use of Cookies:

The Maserati Of Alberta Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Maserati Of Alberta pages, or register with Maserati Of Alberta site or services, a cookie helps Maserati Of Alberta to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Maserati Of Alberta Web site, the information you previously provided can be retrieved, so you can easily use the Maserati Of Alberta features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Maserati Of Alberta services or Web sites you visit.

Security of your Personal Information:

Maserati Of Alberta secures your personal information from unauthorized access, use or disclosure. Maserati Of Alberta secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure.

Changes to this Statement:

Maserati Of Alberta will occasionally update this Statement of Privacy to reflect company and customer feedback. Maserati Of Alberta encourages you to periodically review this Statement to be informed of how Maserati Of Alberta is protecting your information.

Contact Information:

Maserati Of Alberta welcomes your comments regarding this Statement of Privacy. If you believe that Maserati Of Alberta has not adhered to this Statement, please contact Maserati Of Alberta at

We will use commercially reasonable efforts to promptly determine and remedy the problem.

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